Social Media Marketing Strategy & Tactics

 

Nice piece on Human Centered Design Thinking.

via Building Feedly

The secret to storytelling is in the editing

Insightful as always, Garr Reynolds discusses the art of movie editing as a metaphor for how we Marketers need to edit the stories we tell.

Ken Burns on Story

Marketing is all about telling stories.  Becoming a good story teller - learning to recognize the difference between promotion and engagement - is the key to becoming an effective Marketer.

Talk about Living Your Brand!

This basket-shaped office building is a replica of the Medium Market Basket of LongabergerCompany, who is America’s premier maker of handcrafted baskets and other quality home products. Situated on a park-like setting in Newark, Ohio, the building has attracted thousands of visitors each year.

via Clementine

5 Things Every Presenter Needs To Know About People

7 Tips for Naming Your Business

I don’t agree with points 2 and 3.  

I think a name that sounds good and is memorable but does not necessarily have meaning can be quite powerful.  Think Google - what benefit does that convey?

I also think that some of the “Web 2.0” names are quite good.  Tumblr and Disqus come to mind.

Having said that, choosing a name for your product or company is a very important step - and one that is hard to change once you launch, so you should spend the requisite amount of time working to get this right the first time.