Nice piece on Human Centered Design Thinking.
via Building Feedly
The secret to storytelling is in the editing
Insightful as always, Garr Reynolds discusses the art of movie editing as a metaphor for how we Marketers need to edit the stories we tell.
Ken Burns on Story
Marketing is all about telling stories. Becoming a good story teller - learning to recognize the difference between promotion and engagement - is the key to becoming an effective Marketer.
Talk about Living Your Brand!
This basket-shaped office building is a replica of the Medium Market Basket of LongabergerCompany, who is America’s premier maker of handcrafted baskets and other quality home products. Situated on a park-like setting in Newark, Ohio, the building has attracted thousands of visitors each year.
via Clementine
Happy 4th of July
5 Things Every Presenter Needs To Know About People
Happy Fathers Day
The Most Annoying, Pretentious And Useless Business Jargon
I have been guilty of using most of these. How about you?
7 Tips for Naming Your Business
I don’t agree with points 2 and 3.
I think a name that sounds good and is memorable but does not necessarily have meaning can be quite powerful. Think Google - what benefit does that convey?
I also think that some of the “Web 2.0” names are quite good. Tumblr and Disqus come to mind.
Having said that, choosing a name for your product or company is a very important step - and one that is hard to change once you launch, so you should spend the requisite amount of time working to get this right the first time.
