Social Media Marketing Strategy & Tactics
Examples of some of our work. It runs the gamut from the Strategic (go-to-market planning) to the Tactical (websites).
CoAdvantage is an HR outsourcing company which has formed from the merger of 3 companies in the space. We are developing a new Brand Messaging Platform, designing and building a new Website, and developing a new set of Collateral Material.
RevSpring is a company formed from the merger of PSC Info Group, Dantom Systems and Data Image. We developed a Brand Messaging Platform for the new entity, as well as designed and built their new website.
PSC Info Group is one of the leading processors of bills, account statements and accounts receivable management communications for leading companies throughout the US. Developed their Social Media Marketing Strategy and Tactics.
Summers Laboratories is a boutique pharmaceutical company specializing in dermatology products. I am currently working on developing their Social Media Marketing Strategy and Tactics.
RanDome has a patented methodology for building geodesic domes that revolutionizes the way that domes are built. We designed the logo and built a social media-centered presence on Tumblr.
SCS is a group of surgeons based in Abington Memorial Hospital. We designed their logo and built their website - which was their first.
My work for the Kimberton Waldorf school is pro bono. This wonderful educational institution was in need of a brand refresh with a new website and new marketing materials. I led the team that tackled this challenge and the results of totally re-energized this school.
Michael’s Kitchen was a startup food delivery service which was catering to the busy life-style families by supplying pre-made, organic, and creative meals which would be delivered once a week. We designed the logo and general brand identity.
Apstrata is a subsidiary of ElementN and is a vehicle for a new go-to-market concept for the company. They are providing a Platform-as-a-Service, running on top of Amazon Web Services, targeting the next generation of Rich Client applications. I provided outsourced Marketing and Product Management for this startup.
Red Vanilla is a boutique housewares retailer. We provided a branding change which moved them from a catalog image to a life-style image.
Telcordia traces its roots back to Bell Labs, and then Bellcore. I was brought in shortly after this company was spun off as an independent software business. My task was to refine the go-to-market strategy for a group of products in the OSS market segment. These were all being marketed as separate offers. I was instrumental in refining a Solutions-based marketing of these products, called the Fulfillment Suite, which resulted in increased customer wins in a highly competitive market.